• Sales & Business Development

How to Create Personas

Without customers, a business cannot make any money. Most business decisions that are made ā€“ from deciding what to sell to who you hire ā€“ are intended to attract a maximum number of customers and enhance the likelihood of a customer doing business with you. In making these decisions, many businesses create personas to make the process easier and more efficient. This how-to-guide will explain what a persona is; show you when they might be useful, and help you construct your own.

Want to read more?

Register for a free trial or join Zing 365 and have unlimited access to hundreds more articles and content.

Join the Zing365 Club
Sign up to our free newsletter

What's next?

We have also found a few articles that you might be interested in: