- Sales & Business Development
How to Create Personas
Without customers, a business cannot make any money. Most business decisions that are made – from deciding what to sell to who you hire – are intended to attract a maximum number of customers and enhance the likelihood of a customer doing business with you. In making these decisions, many businesses create personas to make the process easier and more efficient. This how-to-guide will explain what a persona is; show you when they might be useful, and help you construct your own.