• Sales & Business Development

How to Create Personas

Without customers, a business cannot make any money. Most business decisions that are made ā€“ from deciding what to sell to who you hire ā€“ are intended to attract a maximum number of customers and enhance the likelihood of a customer doing business with you. In making these decisions, many businesses create personas to make the process easier and more efficient. This how-to-guide will explain what a persona is; show you when they might be useful, and help you construct your own.

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