Sales and Business Development

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Creating a Social Media Strategy

There’s a lot of noise in social media, so it’s crucial that all businesses create a focused campaign that stands out and connects with it’s business objectives and purpose. These top tips will assist in creating a social media strategy...
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Product Life Cycles

New products follow four distinct stages in their life cycle. This article describes the stages of product life cycles and what to expect at each one. What is the Product Life Cycle? The product life cycle describes the phases that a product will go through...
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Upselling and Cross-Selling

Most businesses are constantly trying to sell more. But is upselling and cross-selling the most effective way? What are these methods and what are the differences between them? Upselling When a salesperson upsells, they are encouraging a customer to buy...
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The Five P’s and Social Media

Lots of companies say – and even believe – that they have a social media strategy. They encourage employees to create profiles and to promote or share news about what the company is doing, and they set up profiles on every site they can find. But,...
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