Strategy and Planning – Zing365 | Marlborough Training

Establishing a USP

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Strategic Tools and Models, Strategy and Planning

These tops tips will help with the crucial decision within any business of establishing a USP – Unique Selling Proposition or Unique Selling Point. The USP is the factor that makes your business different to its competitors, which may be cost, quality...

Marilyn Crofts Aug 17, 2018 competitors, customers, different, unique selling point, unique selling proposition, usp No Comments

Tom Caulfield’s Advice For Setting Goals

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Goal Setting and Motivation, Sales and Business Development, Strategy and Planning, Time Management

Tom Caulfield’s Advice For Setting Goals

Tom Caulfield - The Tempest Two If you'd like to work with us and share your expertise on our 365 Series, email - heretohelp@zing365.co.uk

Marilyn Crofts May 03, 2018 No Comments

Mintzberg’s 5 P’s of Strategy

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Strategic Tools and Models, Strategy and Planning

Mintzberg’s 5 P’s of Strategy

While you may think you know what the word strategy means, it can be hard to develop an effective business strategy. Henry Mintzberg’s book ‘The Five P’s of Strategy’ looks at five different definitions or approaches to strategy. This...

Marilyn Crofts Jan 23, 2018 definitions, perspective, plan, ploy, position pattern, strategy No Comments

Lafley & Martin’s Strategy Model

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Strategic Tools and Models, Strategy and Planning

Lafley & Martin’s Strategy Model

In their book ‘Playing to Win: How Strategy Really Works’, A.G. Lafley and Roger Martin make developing a business strategy into a relatively straightforward five-step strategy. This article covers the key processes and questions to consider...

Marilyn Crofts Jan 19, 2018 lafley, martin, play, playing to win, strategy, winning model No Comments

Creating a CSR Strategy

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Developing your Strategy, Strategy and Planning

Creating a CSR Strategy

Corporate Social Responsibility (CSR) is about considering the impact your business has on the economy, environment and society. These top tips will help you build a CSR strategy that can have an impact on your reputation and also improve your performance....

Marilyn Crofts Jan 19, 2018 causes, CSR corporate, employees, genuine, innovation, management, responsibility, social, social media, strategy, team No Comments

Bowman’s Strategy Clock

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Strategic Tools and Models, Strategy and Planning

Bowman’s Strategy Clock

When considering how to position your product, it can be difficult to ensure you have looked at all options. Bowman’s Strategy Clock helps you work through the choices that might be available to you. Bowman’s Strategy Clock is a model developed...

Marilyn Crofts Dec 13, 2017 bowmans clock, cliff bowman, david faulkner, market, position, strategy No Comments

Organisational Structures

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Strategic Tools and Models, Strategy and Planning

Organisational Structures

There are many different types of organisational structure in use by businesses. This article looks at the differences between the key structures used, and their advantages and disadvantages. What is an Organisational Structure? The organisational structure...

Marilyn Crofts Sep 04, 2017 business, decision making, divisional, functional, geographical, hierarchies, management, market, matrix, organisational, organizational, structure No Comments

Critical Success Factors

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Strategic Tools and Models, Strategy and Planning

Critical Success Factors

Critical Success Factors is a phrase often used in business, but what are they and how do you develop them. This article describes what they are and takes you through the process of developing them to help you achieve your strategic vision. What are Critical...

Marilyn Crofts Aug 15, 2017 critical, factors, goals, key, objectives, strategy, success No Comments