Creating a CSR Strategy
Corporate Social Responsibility (CSR) is about considering the impact your business has on the economy, environment and society. These top tips will help you build a CSR strategy that can have an impact on your reputation and also improve your performance.
ASK YOUR EMPLOYEES
Your employees are likely to have a number of creative ideas for CSR initiatives, so ask them! By using their own ideas, they are much more likely to buy into the programme.
LOOK AT WHAT OTHER COMPANIES ARE DOING
There is no need to reinvent the wheel. Look at what other businesses are doing and see what might work for you.
HEALTH AND FITNESS
Consider using a fitness approach for a CSR programme. Events like sponsored walks for local charities can work both as a CSR event and promote a healthy workforce. You could also introduce a lunchtime exercise regime.
GET MANAGEMENT TEAM INVOLVED
An effective CSR strategy only works if the management team are involved. Use their skills and connections and ask them for their time.
TIE IN CSR RESPONSIBILITIES WITH MARKETING STRATEGY
CSR doesn’t have to be stand-alone, it can have a benefit to your business as well. Look at how it could tie in with any marketing strategy you may have.
LOOK FOR LOCAL CAUSES
Consider becoming known locally for getting involved in certain local causes. This also gives opportunities for local media coverage.
Be creative about your CSR strategy. Look into how best to use social media – if this isn’t your area of expertise, find someone in your business who is an expert!
LINK WITH INNOVATION
A good CSR plan can be part of how your business shows innovation. Get your employees to think innovatively about potential CSR initiatives.
Above all, be genuine in the cause you support. A successful CSR strategy needs passion and real drive behind it, and this will only come if people feel genuinely enthusiastic about the cause you are supporting.