Selling in a "Hardening" Market - Manchester - 23/04/2020

Course Overview

Selling in a ‘Hardening’ Market 

hard insurance market is marked by higher premiums, narrow policy wordings, wide exclusions, more stringent underwriting criteria, and lower policy limits.   

Selling in a hard market is different. Those successful will have the skills to explain and educate a client as to why their premium is going up but the cover is reducing.   

Course content 

Using our LEAD sales programme methodology, this workshop is designed to give you a flavour of the key elements to be successful when selling in a hardening market. 

The workshop will look at 4 key areas:  

  1. Locate – Developing the right prospects through targeted networking 
  2. Engage - Perfecting your elevator pitch and Question based selling skills
  3. Aquire - Selling away from price and premium, gaining commitment and closing  
  4. Develop - Cross and Up selling (Land and Expand) 


Delegates will understand the value of the LEAD sales training approach.  Industry specific, relevant and challenging sales training that ensures you don’t just compete, but LEAD the way with your sales performance.  


Want to attend this course?

Please fill out the contact form on this page to register your interest in attending this event.

Due to high demand and limited spaces, we will review your enquiry and get back to you within 48 hours to confirm whether a place is available and your attendance.

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