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Bowman’s Strategy Clock

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Strategic Tools and Models, Strategy and Planning

When considering how to position your product, it can be difficult to ensure you have looked at all options. Bowman’s Strategy Clock helps you work through the choices that might be available to you. Bowman’s Strategy Clock is a model developed...

Marilyn Crofts Dec 13, 2017 bowmans clock, cliff bowman, david faulkner, market, position, strategy No Comments

Product Life Cycles

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Sales and Business Development, Selling Skills

Product Life Cycles

New products follow four distinct stages in their life cycle. This article describes the stages of product life cycles and what to expect at each one. What is the Product Life Cycle? The product life cycle describes the phases that a product will go through...

Marilyn Crofts Sep 05, 2017 competition, decline, developing, distribution, growth, introduction, life cycles, market, maturity, product, sales, stages No Comments

Organisational Structures

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Strategic Tools and Models, Strategy and Planning

Organisational Structures

There are many different types of organisational structure in use by businesses. This article looks at the differences between the key structures used, and their advantages and disadvantages. What is an Organisational Structure? The organisational structure...

Marilyn Crofts Sep 04, 2017 business, decision making, divisional, functional, geographical, hierarchies, management, market, matrix, organisational, organizational, structure No Comments

Working for Yourself

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Career Development, Career Direction

Working for Yourself

We’ve all thought about working for ourselves once in a while, managing our own hours and being our own boss. These top tips will help you understand the reality and whether you should pursue working for yourself! BE CLEAR OF YOUR IDEA OR OFFERING...

Marilyn Crofts Jul 11, 2017 competition, ego, market, offering, plan, self motivated No Comments