sales

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Product Life Cycles

New products follow four distinct stages in their life cycle. This article describes the stages of product life cycles and what to expect at each one. What is the Product Life Cycle? The product life cycle describes the phases that a product will go through...
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Upselling and Cross-Selling

Most businesses are constantly trying to sell more. But is upselling and cross-selling the most effective way? What are these methods and what are the differences between them? Upselling When a salesperson upsells, they are encouraging a customer to buy...
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Selling Through Service

Most companies are focused on trying to retain customers. It’s more expensive to attract new customers to a business, rather than making sure customers who are already interacting with a business carry on doing so. This article will outline how...
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Effective Business Development

Effective business development is a valuable skill for any person in a sales role. The ability to maximise new business opportunities alongside existing clients is crucial for the growth and success of any business. Do You Want Fries With That? The chances...
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The Importance of Listening

Listening is a skill that isn’t generally taught but perhaps it should be? This article will help you understand the importance of listening and questioning and how these techniques can help you achieve success in sales and life generally. Questioning...
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Overcoming Objections

Somewhere in the sales process, it is likely that you will face some kind of objection. Here are some tips on how to tackle the challenge of overcoming objections and close the sale!   KEEP CALM An objection should be seen as a challenge and something...
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