Assessing Customer Needs

In the dynamic landscape of the UK's general insurance industry, understanding and fulfilling regulatory requirements and legal obligations in assessing customer needs is essential for professionals working in the sector. In this session we will explore the applicable regulatory requirements and legal obligations of assessing customer needs in relation to both advised and non-advised sales. This session is designed for insurance intermediaries involved in advising or selling of general insurance products in the UK (such as brokers and agents).

• Recognise & understand the importance of fact-finding • Recognise the differences between advised & non advised sales • Understand how to meet the ‘information needs’ of customers, including those with vulnerable characteristics