Consultative Selling: Elevating Broker Strategies

December 16, 2025

09:30

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Description

Consultative selling focuses on the client, their requirements and needs. This style of selling creates and sells a solution rather than selling the product itself. This course focuses on the critical structure of a sales conversation. It provides a powerful roadmap for a successful, buyer-focused dialogue. Attendees will learn how to effectively resolve sales objections and embrace customer objections as an opportunity to use questioning skills to learn more about the customer's needs and to drive towards a better solution.

Objectives

• Gain an understanding of the Consultative Selling • Process Learn new communication tools and techniques for use in a sales conversation • Direct the conversation away from Price alone • Feel confident in offering effective solutions to clients