Handling Price Objections

May 27, 2026

09:30

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Description

Insurance is one of those things that people buy because they need it. A budget will be set in their minds, and they will want it as cheap as possible. Sometimes, the price of the product may not meet their expectations, resulting in objections.During this course, we will be looking at strategies for overcoming objections when they are presented by the purchaser. In today’s climate, price has become the forefront on most people’s minds. We will be exploring commonly raised objections and provide the skills needed to help determine whether an objection is a genuine concern. Finally, the course discovers how to approach the objection in a way to overcome it.

Objectives

-Articulate the value provided by the insurance product -Handle the objection with confidence -Make the client feel heard to overcome the objection