The Impact of the Insurance Market Cycle

The course looks at how the insurance cycle moves and the influences the transition between hard and soft markets. As well as looking at the progress of the insurance cycle, the course will help you determine the difference between hard and soft markets, and what that means to all stakeholders involved. Finally, this one-hour course will help you determine how you thrive in a hard market, with looking at tips to handle price objections, and be able to explain the key factors in today’s climate.

• Understand the difference between hard and soft markets • Identify factors that influence market cycles • Gain insight into the strategies insurers and intermediaries make to thrive in both hard and soft markets • Recognise how the insurance market cycle affects various stakeholders