Summary
The Account Manager not only has to manage the sale, but the strategy to optimise client spend and loyalty.
As the relationship between provider and client evolves, the expectations of service and product supply continue to increase.
The need to develop long-term relationships at all levels within through communication, together with the ability to understand the client’s business and objectives is essential.
This course examines all these issues, and looks at the implementation of account management strategy, delivery and measurement.
By the end of this course you will:
Be confident in interacting with insurers and clients alike
Strategise your approach to truly discover the client’s needs
Approach negotiations effectively and plan for the best outcome
